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Growing Number of E-commerce Sites moving into Print.


18-May-2014 01:42 PM

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A growing number of E-commerce sites are moving into print.
Why? "Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online shopping, there’s a growing number of e-commerce companies moving in the opposite direction. Both One Kings Lane and Editorialist say they have seen positive results from print marketing. Editorialist.com saw a “huge uptick” in conversion of pieces that were featured in the hard-copy magazine. “It completely blew our highest expectations,” said Hudson."       Read more: ADWEEK http://www.adweek.com/news/press/growing-number-e-commerce-sites-are-moving-print-156613
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