Marketing Forum > Is Print Dead? Not So fast says Forbes Business.

Is Print Dead? Not So fast says Forbes Business.


18-May-2014 01:38 PM

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Is print dead? This question has been buzzing around the marketing world since the rapid surge of Internet and social media. While many businesses have migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of ad campaigns.
 
Take a closer look at print media and some advantages it has over its digital counterparts: 
• Tangibility – A print piece is a physical thing;
• Credibility – Print gives a sense of legitimacy;
• Branding – Print is excellent for solidifying your brand identity;
• More Engaging – When reading printed material, unlike websites. 
The best way to market any business is to utilize as many channels as possible. Link to article by Forbes Business Magazine: http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/

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