Marketing Forum > Retailers Mailed 11.9 Billion Catalogs in 2013...why?

Retailers Mailed 11.9 Billion Catalogs in 2013...why?

18-May-2014 01:34 PM

Not Available

Posts: 0

Retailers Mailed 11.9 billion catalogs in 2013...Why? Even amid the rush to make sales via phones and email, retailers are turning to the sales tool of a bygone era - the catalog. The potential for boosting sales has brought new interest in print catalogs. Some retailers founded primarily on-line are entering the fray, including Bonobos, the menswear brand built on the idea of better-fitting pants. Many traditional store retailers with a history of catalogs remain as committed as ever. Consumers look through it to get ideas and inspiration, if we do a good job, they get ideas for things they didn't even know they wanted.   Link site or copy entire link to your Browser: Wall Street Journal: