Marketing Forum > Retailers Mailed 11.9 Billion Catalogs in 2013...why?

Retailers Mailed 11.9 Billion Catalogs in 2013...why?


18-May-2014 01:34 PM

henry

Posts: 12


Retailers Mailed 11.9 billion catalogs in 2013...Why? Even amid the rush to make sales via phones and email, retailers are turning to the sales tool of a bygone era - the catalog. The potential for boosting sales has brought new interest in print catalogs. Some retailers founded primarily on-line are entering the fray, including Bonobos, the menswear brand built on the idea of better-fitting pants. Many traditional store retailers with a history of catalogs remain as committed as ever. Consumers look through it to get ideas and inspiration, if we do a good job, they get ideas for things they didn't even know they wanted.   Link site or copy entire link to your Browser: Wall Street Journal:http://www.online.wsj.com/news/articles/SB10001424052702304311204579505532568168984?KEYWORDS=Why+Online+Retailers+Like+Bonobos+Boden+Athleta+Mail+So+Many+Catalogs&mg=reno64-wsj&url=http%3A//online.wsj.com/article/SB10001424052702304311204579505532568168984.html?KEYWORDS=Why+Online+Retailers+Like+Bonobos+Boden+Athleta+Mail+So+Many+Catalogs
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