Marketing Forum > Direct Mail Remains Consumers' Prefered Choice

Direct Mail Remains Consumers' Prefered Choice

18-May-2014 12:56 PM

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Direct Mail remains Consumers' preferred choice for marketing messages.  According to marketing firm Epsilon Targeting’s latest annual Consumer Preference Study, direct mail is overwhelmingly preferred to email for obtaining product information, offers and deals. Women, more than men, prefer direct mail. Convenience, ability to easily reference and portability are the top reasons respondents prefer postal mail over email/online:  Can read the info when it is convenient (73%); Can refer back to the info when needed (61%); Can take info easily to different place (40%); More private if sent through the mail than sent by email (36%). Read more by Rochester Institute of Technology.